Rob Dwortz



As a recovering banker, I’ve been trained to believe that people are assets to be deployed to create shareholder value. That worked when I was the asset, but when I found myself in leadership roles, the idea simply fell apart. Through 25 years of executive leadership, business ownership and consulting experience I’ve learned that the most valuable and sacred asset of any organization is its people. Focus on their success and happiness as they define it and you will tap into immeasurable value in your business. I’ve since had the opportunity to test this theory and see the success in action as a bank CEO and private business owner, as well as through numerous advisory relationships with executive teams within manufacturing, professional services, education and non-profit industries. When I’m not driving culture, you can find me having a glass of wine with my bride of 23 years, desperately clinging to my teen and college-age kids, coaching baseball or skiing at every opportunity I can find!


  • 25+ years of executive leadership as CEO/CHB of a commercial bank

  • Previous president of a public relations and marketing firm

  • Former managing partner of a private equity firm

  • Successfully launched two start-ups

  • Advisory relationships with numerous organizations in manufacturing, distribution, business services and financial industries

  • On board of directors for Grand Rapids Label Company, West Michigan Community Bank and United Beyond the Game Foundation

  • Member of YPO since 2013